the process
We believe a brand identity is so much more than just a pretty face. It should be rooted in a purposeful narrative and connect with your audience in a way that feels authentic. This all starts with an intentional process; one that will help you clarify your message and solidify a strong brand that keeps ‘em coming back for more.
A GLIMPSE INTO THE
branding process
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To start things off we’ll hop on a call so we can get to know each other a bit. We’ll chat through your business, your goals, and your design needs, and I will walk you through the collaborative process. Every project and client is different so after listening and learning about your specific needs, I will put together a custom proposal for you.
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Once we decide we are a good fit, I will send over an in-depth questionnaire meant to help us get to the core of your brand’s identity and serve as a guide as we move through the process. We will set up a call to go through your answers and discuss any additional questions either of us may have. I will use your answers along with my own reseach to put together a strategy document for how best to attract your ideal customer, along with a design board to help establish the overall look and feel.
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Once we have a strategic foundation for your brand, we will dive into the design concepts to bring your brand identity to life. I will present logos, sub-marks, colors, fonts, etc. during this phase. We’ll work through refining the designs over 3 rounds of revisions, all the while using the strategy document we created as our guide.
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Should you want any assets beyond your visual identity, such as print and digital marketing materials, a website, etc., we will carry your branding over to these elements.
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Once everything is approved and finalized, you will recieve a style guide, all of your files and fonts, and a huge high five for launching your brand!